How can someone improve their SEO for technical programming blogs?

Answer by William Gets: Technical programming is a fairly wide but niche market; easy to ring fence as I assume technical programmers “hang out in the same places” on the internet. Gjivan gives good advice in that SEO is SEO and the same rules apply generally but having a niche market does make it easier. […]

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Do SEO keywords and AdWords matter for a start-up’s website?

Answer by William Gets: Trying to beat incumbents on SEO and PPC is hard and expensive but not impossible – your promotional efforts still get through. On-site SEO is fairly quick to do once you have done your keyword research. The off-site/SEM part is long and you simply need to keep it up and see […]

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If my landing pages have a slightly different layout and content …

Question:Answer by William Gets: If my landing pages have a slightly different layout and content depending on the source (organic&direct traffic), does it affect my search results. Answer by William Gets: The problem would come with duplicating content and that your direct traffic landing pages (from your PPC campaign for example) should be “no-indexed” to avoid […]

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Can I change a blog site to an e commerce website or a social network website?

Answer by William Gets: You can do that. With WordPress, you can create a website that behaves as a blog and then later add other content and functionality. Make sure you start your blog using a self-hosted WordPress.org website rather than a WordPress.com website. WordPress.com is a free blog that is hosted by WordPress and […]

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If your website is 100% optimized for SEO, would you need a budget for SEM? If so, how much?

Answer by William Gets: Definitely. On-site SEO is only really an equaliser – you and your competition can end up doing the exact same amount of on-site SEO; 100%. Once on-site SEO is done, you will need to beat the competition with great content marketing. The budget will depend on what you need to beat […]

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What are the advantages that a free WordPress has over free Weebly?

Answer by William Gets: WordPress is more complex, more flexible and has a huge support community from the develops and the users. Initially, if you don’t know WordPress, it is more difficult to learn whereas Weebly is very easy to build with it’s drag and drop features. Because I am often asked to build complex […]

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Should I sell websites or SEO?

Answer by William Gets: Interesting question. One can divide SEO into two categories: On-site SEO –  optimising each website page so that Google can index them to correctly understand what your website is about so that when someone searches on Google they will find your website popping up to match the search request. (long sentence!) […]

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