Brainstorm deliver successful strategic rebrand for GoGlobal to reflect their innovative company cohesion and global reach
Challenge – Creating brand cohesion across multiple divisions
Since their formation in 2000 GoReefers have adopted a rigorous approach to quality assurance, delivered excellent standards of customer service and applied innovation to their portfolio of services. Taking complete management control of the logistics supply chain lead to significant growth for the company.
The Group had evolved into a wide set of divisions, all operating under different names. The branding of the different divisions lacked connection with the original GoReefers brand.
Brainstorm had previously created GoReefer’s original differentiating statement of ‘it’s the way we think that makes us the best’ and had an existing trusted relationship with GoReefers.
Eight years later, it was a natural step to choose Brainstorm again to reposition GoGlobal GoReefers in the marketplace, deepen customer engagement and create a coherent brand.
Goreefers are the leading IT Logistics company in Africa. It is their clever software that makes all the difference to farmers wanting to export. They have been using our line “It’s the way we think that makes us the best.” and related imagery for 8 years now and have just called us back in for the next round of rebranding. See above.
Agestrad is a multilingual translation company from Spain that set up shop in London. We were tasked to rebrand them for the UK market.
H2O USA is a global leader in water filters with distributors worldwide. having witnessed what we did for one of their largest distributors in South Africa, they asked us to rebrand and rebuild their company website.