H2O International is a global company manufacturing and distributing water filtration systems.
When H2O approached us to assess their website and offer support, it was our pleasure to give this great company a much-needed brand-lift.
From start to finish, their website was confusing and cluttered. The design was packed with information but confusing for the eye – it was difficult to know what to look at first. There was no workable flow, which made it difficult for them to garner the desired responses. So:
- We started the creative process by asking H2O International what were the most important reasons for wholesalers to buy H2O water filters?
- We crafted their feedback down to six points and displayed them on the home page in a slide show and with punchy and concise copy for each point ‘below the fold’.
- With future marketing in mind, we used Google Analytics to see which of the six points were clicked on and read the most. That way we would be able to effectively guide their marketing strategy.
- We then assembled a bold, uncluttered website to reflect their powerful, global brand.
President – H2O International