'The role of Brand Authenticity is playing an increasing role in the way we not only conduct business, but the way we market ourselves as a brand.'
Our new recruit coming in hot from the Durban, South Africa.
FRUIT LOGISTICA BERLIN
One of our favourite clients, GoGlobal, attended this year's Fruit Logistica Expo in Berlin.
Critical for the event success was developing not only an attractive stand and implementing all the necessary elements but ensuring that there was a high volume of traffic for a world-first
App unveiling. By using a darker contrasting colour for the stand, optimising space and layout, employing the help of XCommNet's super-fast internet bonding device and using a novel App reveal technology - we were able to generate a stand that was so successful that we had to order extra equipment to facilitate the number of visitors.
HOW TO DEMO AN APP
Critical to the success at Fruit Logistica was the execution of the App Reveal.
The App itself was a world-first in capability and is truly a testament to the innovative culture of the GoGlobal teams. We explored a number of different presentation solutions and could not give up the chance to present on the massive smartphone provided by the team at GiantItab.