The Importance of Branding

What The Heck Is Branding And Why Is It So Important? Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand? The short answer is: everything. Branding, by definition, is a marketing practice in […]

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2021 google algorithm update core vitals

Google’s Big Algorithm Update for 2021

SEO is a unique industry, with multiple algorithm updates from Google every year, you have to stay on top of your game to make sure that the websites you manage all meet the standards required to stay at the top of the ranks. Usually, with an algorithm update, Google gives us little to no warning […]

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Why You Should Optimise for Voice Search Right Now!

Why You Should Optimise for Voice Search Right Now!

Whether it’s a speaker or smartphone, voice search usage is rapidly increasing. Leading research firms are predicting that somewhere between 30 and 50% of all searches will be conducted via voice by 2020. In this article, we will tell you more about why you should optimise for voice search right now. Voice search has slowly been […]

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importance of seo

The Importance of SEO & UX for Every Business

When SEO & UX marry they create a beautiful, functioning and profitable baby and the importance of both should never be underestimated. According to Internet Live, Google receives more than 3.5 Billion Searches every day and Google’s search-amount grows by 10% every year (gasp!). Having an optimised website for top search engines like Google is […]

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What is the difference between the Internet and the World Wide Web?

People are often confused between the Internet, the World Wide Web, Domains and Emails. This article will hopefully demystify these mysterious mysteries. Firstly, what is the difference between the Internet and the World Wide Web? (Just for fun, see if you can answer this question before reading the information below.) The Internet is certainly not […]

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