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Cutting edge? Screw that! Be the edge, we say!
So read below then go forth and multimedia!
Bright, bold, vibrant and luminous-all the colours which are in this year. And even more vibrant than before!
“2020 will feature brighter & bolder colours than ever before! As the value of design rises, brands are going crazier and wackier than ever with colour to attempt to stand out from the crowd.”
-Ryan Hayward, designer & founder of Pitchproof.
Futuristic colour and designs with isometric trends building off of Japanese urbanism. Splashes of colour against a dark background; a sci-fi genre that usually depicts dark, futuristic and neon-infused cities as featured in the movie Blade Runner.
Graffiti and street art styles lend a retro feeling and have gained popularity again. It stands out amongst the everyday design style.
The dystopian aesthetic trend continues with its cold colour schemes and mechanised typography along with glitch art techniques and imagery that merges tech with organic matter resulting in a very eye-catching style.
This minimalistic look is achieved when one main colour is paired with neutral colours (like black or white). Encouraging the user to focus on the content and messaging, rather than the colours within the design.
Metallics are in! Hues of gold, silver, copper, and bronze are popping up everywhere; from social media and branding, to packaging and advertisements.The combination of shiny materials and complementary colours make you want to reach out and touch an object.
Animation is one of the most powerful ways to bring a brand to life. Instead of simple motion graphics, animation sequences will have a story told with continuous movement. Microinteractions and explanatory motion graphics have also become well-loved online.
Layering your imagery in “freshly cut out” styles (like you would with a handmade collage).