Are you an aspiring graphic designer? We sit down with our very own design whiz, Kathryn, who brings imaginative concepts to life at lightning speed. And she shares about what it takes to become an awe-inspiring designer.
We sit down with our very own design whiz, Kathryn, who brings imaginative concepts to life at lightning speed. And she shares about what it takes to become an awe-inspiring designer.
Graphic design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience.
Becoming a graphic designer is more than just education, tools, equipment, and focus; it is also about finding your artistic style and growing as a designer. No matter what genre of graphic design you pick, own it by throwing in your own loves. If you love clean lines and bold colours, then whether you are in multimedia or print design, focus on this. If you like complex and intricate designs, bring that into your work. The best part of being a designer is doing what you truly love.
Graphic design has numerous areas and most designers pick an area to specialise in; however, they may do work in other areas, but their focus will be on a single type of design. For example, multimedia or video, advertising, print, animation, and web design. All of these areas need a graphic designer. Finding the area that best suits your interests and your talents can go a long way to ensuring you have a successful start to your career.
One of the fastest ways to learn, grow and keep yourself up-to-date on all the latest developments in the design community is to simply join it. Get involved, put your work out there, hear what other designers have to say, talk to them, and ask questions. The more feedback you get, the better your work will become.
A portfolio can make or break you when it comes to getting a role as a graphic designer. Even if you do not have the complete educational background necessary for a role as a designer, if your portfolio is exceptional, most employers will consider work experience as a replacement for formal education. You want to make sure only the best pieces you have go into your portfolio, it showcases your talent, abilities, and your creativity.
At Brainstorm, graphic design is just one element we can bring to your marketing mix. We can offer a free audit of your digital assets like a website, social media platforms and email campaigns.
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