START-UP CASE STUDY
By Her Third Course, Oona Was in Profit
Oona wanted to launch an online parenting course. We built a direct online marketing system and she was able to fill her first course. This means that by the time Oona had presented her third course, she would have been in profit. Oona can now “rinse and repeat” the system that we built to fill her next online course and is running her business full time.
We also helped build all her digital assets – website, landing pages, lead magnets, email software and course materials.
website, landing pages
We created a page offering a PDF with free parenting advice in exchange for a name and email.
We then developed and ran an automated opt-in Mailchimp campaign which provided more free advice for parents.
Facebook advertising brought people to her website and Oona was able to fill her first online course and the income from the first course went a far away to covering the costs of her investment.
William’s input was invaluable at every stage in the development of my online course and its attendant publicity campaign. He was a master of every situation. His approach was thorough, creative and intelligent: Everything he set up looked beautiful and worked effectively. Furthermore, in the heat of the moment, when deadlines needed to be met, he was both fast and unflappable. You couldn’t wish for a better, nicer, more artistic technical wizard than William.
- Designed the course material PDFs (Oona of course provided the content).
- Assisted with Mailchimp database management.
- Assisted with the rebranding of her website and updating her website.
- Assisted with creating areas of the website that are exclusive to the course attendees.
- And much more.
Become the next success story
William (UK) +44 750 237 2844 | Shannon (RSA) +27 21 797 8207