START-UP CASE STUDY

By Her Third Course, Oona Was in Profit

Oona wanted to launch an online parenting course. We built a direct online marketing system and she was able to fill her first course. This means that by the time Oona had presented her third course, she would have been in profit. Oona can now “rinse and repeat” the system that we built to fill her next online course and is running her business full time.

We also helped build all her digital assets – website, landing pages, lead magnets, email software and course materials.

OVERALL GOAL: 

website, landing pages

lead magnets

email software

course materials

OVERALL GOAL: DEVELOPED STRATEGY

1

LEAD MAGNET: FREE GUIDE PDF

We created a page offering a PDF with free parenting advice in exchange for a name and email.

THE RESULT:

 

2

AUTOMATED RESPONSE: MAILCHIMP CAMPAIGN

We then developed and ran an automated opt-in Mailchimp campaign which provided more free advice for parents.

 

3

LANDING PAGE: THE SILENT SALESMAN

 

AS A RESULT:

Facebook advertising brought people to her website and Oona was able to fill her first online course and the income from the first course went a far away to covering the costs of her investment.

Testimonial

William’s input was invaluable at every stage in the development of my online course and its attendant publicity campaign. He was a master of every situation. His approach was thorough, creative and intelligent: Everything he set up looked beautiful and worked effectively. Furthermore, in the heat of the moment, when deadlines needed to be met, he was both fast and unflappable. You couldn’t wish for a better, nicer, more artistic technical wizard than William.

Oona Alexander
Parenting Specialist


THE ADVANTAGE: 
We filled the role as her digital mechanic and digital strategist. We set up her campaign, created all the marketing designs and we:

  1. Designed the course material PDFs (Oona of course provided the content).
  2. Assisted with Mailchimp database management.
  3. Assisted with the rebranding of her website and updating her website.
  4. Assisted with creating areas of the website that are exclusive to the course attendees.
  5. And much more.
Become the next success story

William (UK) +44 750 237 2844   Shannon (RSA) +27 21 797 8207

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